Ace Hardware is a bit red-faced these days as it gives its customer base a hasty mea culpa for having earlier announced it was ending its advertising relationship with Fox News host Laura Ingraham after Ingraham’s show was targetted by anti-gun activists demanding her sponsors drop the program. Apparently soon after tens of thousands of angry Ace Hardware customers demanded the business reverse its decision. Ace Hardware agreed and is once again supporting the Laura Ingraham program.
Ace Hardware has reversed its decision to pull ads from Fox News host Laura Ingraham’s show the Ingraham Angle and announced Friday it would resume advertising on the program.
An Ace Hardware spokesperson told the Wrap last week that the company would pull its ads from Ingraham’s show after gun control activist David Hogg called for advertisers to boycott the program.
But a company spokesperson confirmed with The Hill Friday that Ace Hardware had backtracked on its decision to pull ads and apologized for the “incomplete information” the company had at the time of the initial announcement.
“The information we had at the time of the initial request was incomplete and we apologize for that,” an Ace Hardware spokeswoman said in an emailed statement.