Panera Bread was so proud of itself when it announced its plan to open up several “pay what you can” locations to glowing reviews from the Establishment Media. How ‘evolved’ they said. How wonderfully anti-capitalistic they cooed. How truly caring they smiled and nodded.
Then reality predictably arrived to declare HOW STUPID the idea was as Panera Bread this week closed the doors on its last remaining ‘Panera Cares’ location. Apparently, Panera Bread didn’t care enough to keep losing so much money.
Panera restaurants launched a non-profit called “Panera Cares” in 2010, which ran certain locations on a pay-what-you-can basis. This month, the last such location in Boston is closing its doors.
The move comes after the business’s “nonprofit” restaurant concept became unviable. On Tuesday, Eater reported that none of the restaurant’s five locations was self-sustaining.
What are the details?
The program, Panera Cares, was initially created to serve food to low-income people nine years ago in 2010. The concept was a pay-what-you-want business model in which patrons visiting the restaurant could eat for a donation.
In 2010, Ron Shaich — the company’s founder and former CEO — said that the program’s aim was a “test of humanity.”
“Would people pay for it?” he asked during a TEDxStLouis talk. “Would people come in and value it?”
The answer was apparently “no,” because here we are less than a decade later, with no Panera Cares’ franchises running in the black.
The outlet also reported that through the project’s nine-year run, many of the locations were “mobbed” by homeless people and students who ate without donating. Because of the “mob,” one location was forced to limit its homeless patrons’ meals to a few per week.
The above is the reality of socialism—IT DOESN’T WORK.
And yet, here is how the Establishment Media heaped praise on the idea in 2010:
Wonder if CBS will be back to do a national report on how disastrous the Panera Bread socialist experiment turned out and then go a step further and point out that socialism as a concept always creates these kinds of failure stories except when it impacts entire nations the results are widespread starvation, violence, and death.