In an era where it seems every corporation is jumping aboard the intellectually vacant “woke” movement, Dunkin Donuts declares itself a business that just wants to focus on donuts, coffee, and ice cream. Hopefully, more companies will follow this example.
Via Human Events:
Dunkin’ Brand’s VP of brand stewardship says “It’s donuts and ice cream – just be happy.”
Dunkin’ Brand – which owns both Dunkin’ Donuts and Baskin Robbins – has taken a stand against politicizing their businesses, according to remarks made by senior executives during a panel at the 2019 International Trademark Association (INTA) meeting in Boston.
Attendees took to Twitter to praise the company for their commitment to remain politically neutral – and for the shot they took at their competitor Starbucks.
One attendee tweeted a quote from the vice president of brand stewardship Drayton Martin wherein the Dunkin’ executive says “we are not Starbucks, we aren’t political.”
Martin further specified politically provocative designs on cups was something Dunkin’ would not partake in: “We don’t want to engage you in political conversation, we want to get you in and out of our store in a matter of seconds.”
"we are not starbucks, we aren't political– we aren't gonna put stuff on our cups to start conversations. we don't want to engage you in political conversation, we want to get you in & out of our store in seconds. it's donuts & ice cream– just be happy."#dunkin #inta2019
— alexandra j. roberts (@lexlanham) May 20, 2019
Meanwhile, at Starbucks…
FROM THE #1 FREEDOM & LIBERTY AUTHOR IN AMERICA
THE BOWMANS ARE A FAMILY THAT STICKS TOGETHER EVEN WHEN THEY’RE TRYING TO KILL EACH OTHER…
“A RIP-ROARING GOOD TIME. THE BOWMAN BOYS ARE SPECIAL.”
“Killing is easy. It’s the forgetting that’s hard.”