Exactly what millionaire athletes are protesting these days isn’t exactly clear to them or anyone else. The common thread appears to be some anti-American/police sentiment. America is racist? Police are racist?
Whatever it is millions of Americans have had enough as evidenced by the ongoing NFL ratings spiral.
Has a once-dominant professional sports franchise ever committed suicide?
It looks like we may be about to find out.
Excerpt via DEADLINE:
In metered market numbers, the primetime match-up between the 27-10 winning Washington Redskins and the Oakland Raiders snared an 11.6/20.
The worst SNF has performed this season so far, that’s an 8% dip from the early numbers of last week’s Atlanta Falcon’s 34-23 win over the Green Bay Packers. Gaining cheers and boos from fans at FedEx Field in Maryland last night, the third week of SNF for the 2017-2018 season declined 10% from early numbers of the comparable game last year.
That final NBC viewership number was down 17% from the official SNF kickoff on September 10.
A 17% decline is HUGE, representing many millions of dollars in lost revenue to the networks, the NFL, team owners, and ultimately, the millionaire athletes who play the game.
The NFL penalizes and fines players for celebrations in the endzone, taunting, arguing with officials, illegal hits, etc., and yet has actually promoted the anti-flag/anti-America protests by a number of its players.
Seems the league’s priorities are a bit out of whack. Until the NFL realizes this those ratings will continue to decline.
The first two weeks of ratings for the NFL were down twelve and then fifteen percent respectively.
That’s a huge drop and a downward trend that has owners and the league worried as advertising profits are certain to slide as well.
The timing of the decline in ratings is clear – as some players chose to use their platform to push an anti-American/anti-police/anti-military/anti-Trump agenda, millions of fans responded with a collective HELL NO and found other things to occupy their free time.
Last season then San Francisco QB Colin Kaepernick refused to stand for the Pledge of Allegiance as it played before the game. His protest was a Black Lives Matter inspired gesture – the same Black Lives Matter group that has on more than one occasion called for the killing of police and white people.
Kaepernick now finds himself on the outside of the NFL looking in. He was dropped by the 49er’s for his poor play. Other players this season are now staging similar protests even as an increasing number of fans would clearly rather those players focus on playing football for which they are paid millions of dollars per season for doing so.
And so the ratings continue to drop by double-digits. A New York Post report indicated a ten percent drop in ratings will cost the major networks of CBS, Fox, ESPN, and NBC $200 million in lost operating income.
That’s real money.
Should ratings decline by twenty percent the league would experience a full-blown fiscal crisis that could threaten the very viability of the league itself. Players are protesting themselves right out of a job. A handful of spoiled millionaire athletes taking on the traditional values of millions of Middle Class Americans isn’t good for business.
It’s just dumb.