WOW: Megyn Kelly Getting Pummeled In Ratings As Trump Supporters Boycott Program

Recently, Fox News execs declared Megyn Kelly to be the longtime leading cable news network’s “future.”

If so, that future doesn’t appear particularly bright…

As the most recent viewership numbers show, Kelly’s program indicates a decided downward shift from Bill O’Reilly’s lead-in program, and then, even more damning for Kelly, is how the ratings jump back up for the Sean Hannity program, even though Hannity should, given the later time slot, have the smaller audience.

(via: TV Newser – see below)

4p: 5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Cavuto:
1.576
TheFive:
2.232
Baier:
2.359
Hume:
2.046
O’Reilly:
3.225
Kelly:
2.478
Hannity:
2.590
O’Reilly:
1.491
CNN Tapper:
1.378
Blitzer:
1.579
Blitzer:
1.405
Burnett:
1.564
Cooper:
1.994
Cooper:
1.864
Lemon:
1.491
Lemon:
1.352
MSNBC Politics:
1.141
MTPDaily:
1.218
WADR:
1.189
Matthews:
1.765
Hayes:
2.006
Maddow:
2.506
O’Donnell:
2.113
Williams/Matthews:
1.745/1.388
HLN Files:
124
Files:
153
Files:
147
Files:
207
Grace:
265
Files:
258
Files:
316
Files:
407

Hannity has made clear his support of Donald Trump, while Kelly has for the past year, taken to filling her one-hour show with anti-Trump guests and rhetoric.

It would appear that stance is now taking a considerable toll on Kelly’s ratings – and Fox’s bottom-line. She is now in second place for her time slot behind MSNBC’s Rachel Maddow, a seemingly inconceivable result that has now become reality. And the all-important ages 25-54 demographic delivers even worse news for Kelly, where she is finishing a distant third:

4p: 5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Cavuto:
270
TheFive:
358
Baier:
353
Hume:
343
O’Reilly:
548
Kelly:
494
Hannity:
532
O’Reilly:
352
CNN Tapper:
337
Blitzer:
427
Blitzer:
430
Burnett:
473
Cooper:
573
Cooper:
608
Lemon:
481
Lemon:
448
MSNBC Politics:
261
MTPDaily:
284
WADR:
275
Matthews:
394
Hayes:
453
Maddow:
609
O’Donnell:
469
Williams/Matthews:
400/386
HLN Files:
33
Files:
40
Files:
48
Files:
80
Grace:
93
Files:
76
Files:
132
Files:
222

Once again, Kelly’s numbers decline from the O-Reilly lead-in, and then those numbers go back up for the Sean Hannity show. None of the other cable news networks show this kind audience loss.

Word is, Fox News is bleeding advertising dollars now, with most of that loss focused on Megyn Kelly.

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