The first two weeks of ratings for the NFL were down twelve and then fifteen percent respectively.
That’s a huge drop and a downward trend that has owners and the league worried as advertising profits are certain to slide as well.
The timing of the decline in ratings is clear – as some players chose to use their platform to push an anti-American/anti-police/anti-military/anti-Trump agenda, millions of fans responded with a collective HELL NO and found other things to occupy their free time.
Last season then San Francisco QB Colin Kaepernick refused to stand for the Pledge of Allegiance as it played before the game. His protest was a Black Lives Matter inspired gesture – the same Black Lives Matter group that has on more than one occasion called for the killing of police and white people.
Kaepernick now finds himself on the outside of the NFL looking in. He was dropped by the 49er’s for his poor play. Other players this season are now staging similar protests even as an increasing number of fans would clearly rather those players focus on playing football for which they are paid millions of dollars per season for doing so.
And so the ratings continue to drop by double-digits. A New York Post report indicated a ten percent drop in ratings will cost the major networks of CBS, Fox, ESPN, and NBC $200 million in lost operating income.
That’s real money.
Should ratings decline by twenty percent the league would experience a full-blown fiscal crisis that could threaten the very viability of the league itself. Players are protesting themselves right out of a job. A handful of spoiled millionaire athletes taking on the traditional values of millions of Middle Class Americans isn’t good for business.
It’s just dumb.